Along with the high inflation in the past 40-years and the cost of living has risen sharply, British shopping habits are changing, as reported by Reuters. According to the CEO of Sainsbury's, the second largest supermarket in UK, Simon Roberts said that nowadays even though customers are making more frequent trips to the store, but they don't shopping as much as they always do. For example, fresh ingredients was the ideal choice for many British customers to cook, but it appears most customers have been settling for processed foods instead.
The main cause of the phenomena for this, Retail Gazette considered that it can help customers save some money on food costs. Since fresh meat and vegetables will wilt or go bad in a short time, by comparison, canned foods' metal packaging are strong enough to protect the inside contents from damage with a longer expiration date. More important, even on a tight budget many customer are affordable canned food fee.
In consideration of the state of the economy in UK, more British customers may keep buying more canned foods instead of fresh foods, this trend will also result in more fierce competition among the local retailers which are struggling just as much. According to Retail Gazette's shares, the items that British customers do buy from the supermarket are limited to mainly the canned and frozen food categories. NielsenIQ Data shows that canned beans and pasta have risen to 10%, as have canned meat and gravy.
Post time: Jul-02-2022
